Module 1 BIOHEALTH BUSINESS MODELS
Academic Coordinator:
UGR: Maria del Mar Fuentes Fuentes
- Introduction to the business in the Bio-Health Sector (Maria Saiz)
- Exploring the clients: the Value Proposition Canvas (Ivan Bedia)
- The Business Model Canvas (Ivan Bedia)
- Lean Startup: introduction to the business development (Salvador Romero)
- Communicating the business: the pitch (Pablo Caballero)
- Learning from others: analysis of existing business models (Vanesa Barrales)
Module 2 ENTREPRENEURSHIP AND INNOVATION
Academic Coordinator:
UGR: Maria del Mar Fuentes Fuentes
UBI: João Leitão
- Creative Ideas and Competitive DimensionsTechnological Ideas and Business Opportunities (João Leitão)
- Creative Ideas and Competitive DimensionsMarket, Competition and Competitive Advantage (João Leitão)
- Business Opportunity Analysis Methodologies (João Leitão)
- Structuring the Business Model (João Leitão)
- New Business Financial Planning (João Leitão)
- Introduction to the business (João Leitão)
Module 3 PRODUCT DESIGN IN BIOHEALTH SECTOR
Academic Coordinator:
UBI: Ana Palmeira
UGR: Juan José Díaz Mochón / Rosario Sánchez
- Basic concepts of ethics of clinical research and good clinical practice (José Martinez de Oliveira)
- The process of drug development (Rita Palmeira)
- Basics of the clinical research methodology (Ana Cristina Ramalhinho)
- Regulatory framework and guidance for clinical research – drugs and medical devices (Ana Cristina Ramalhinho)
- Planning and preparation of a trial (Ana Cristina Ramalhinho)
- Basic concepts in safety (Ana Cristina Ramalhinho)
Module 4 LEGAL AND IP MANAGEMENT
Academic Coordinator:
UBI: Dina Pereira
UGR: Eduardo Gálvez Domínguez
- Strategy (Sofia Vairinho)
- Decisions (Dina Pereira)
- Implementation (Sofia Vairinho)
- Organization (Dina Pereira)
- Business Development (Dina Pereira)
Module 5 BUSINESS STRATEGY
Academic Coordinator:
UGR: Luis Miguel Molina
CUBE: Arianna Pallante
- Strategy Context (Renato Del Grosso)
- Understand and analyse the business models that drive change (Filippo Surace)
- Global overview on Bio-health/Pharma/Biotech sector (Yulia Shemeleva)
- Examine the broader environmental, political, and social landscape in which you operate, including the role of government, investors, and customers (Roberta Gilardi)
- Business strategy for sustainable development (Daria Brambilla)
Module 6 MARKETING AND SALES
Academic Coordinator:
UBI: Helena Alves
UGR: José Ángel Ibáñez
- Analyzing the Marketing Environment and Managing Marketing Information (Arminda do Paço)
- Consumer Markets & Business Markets (Arminda do Paço)
- Customer-driven Marketing Strategy (Arminda do Paço)
- Creating a Customer-driven Marketing Mix I (Arminda do Paço)
- Creating a Customer-driven Marketing Mix II (Helena Alves)
- Creating a Customer-driven Marketing Mix III (Helena Alves)
- Creating a Customer-driven Marketing Mix IV (Helena Alves)
- The marketing plan (Helena Alves)
Module 7 ENTREPRENEURIAL FINANCE AND INVESTMENT
Academic Coordinator:
UGR: Maria José González-López
- Fundamentals of Corporate and Entrepreneurial Finances (Antonio Manzanera)
- Financial and managerial accounting principles (José Luis Zafra-Gómez)
- Managing the finances in a Bio-Health companyFinancial statements (Antonio Sánchez-Torres)
- Introduction to financial planning (Rafael JCortés)
- Funding sources in the Bio-Health sectorNew ventures valuation (Ivan Bedia)
Module 8 HUMAN RESOURCES AND TEAM MANAGEMENT
Academic Coordinator:
UNIVPM: Ciarapica Filippo Emanuele
- Introduction to Human Resources Management (Filippo Ciarapica)
- The individual behaviour inside the company (Giulio Marcucci)
- Teams: conflict managements, compensation and incentives (Giulio Marcucci)
- Organizational aspects of the human resources and negotiation (Leonardo Postacchini)
- Effective Leadership (Leonardo Postacchini)
Module 9 ETHICS AND REGULATION IN BIOHEALTH
Academic Coordinator:
UGR: Aurora Valenzuela Garach
- Introduction to Ethics in the Bio-Health Organizations (Aurora Garach, Jose Moleón, Aurora Cavanillas)
- Business Ethics and RegulationThe Ecopreneurship (MVictoria Pérez)
- Pharmaceutical Industry Ethics and Regulation (José Cabrera)
- Ethics and Regulation in Medicine products and services development (Javier Prieto)
- Ethics and Regulatory Aspects in Food Industry (Belén Ruiz, Maria Esther Montes)
- Ethics and Regulation in Chemical Industry: Toxicological aspectsThe case of pesticides (Antonio Jerez)
Module 10 CORPORATE SUSTAINABILITY
Academic Coordinator:
CUBE: Arianna Pallante
UGR: Javier Delgado
- Sustainable Development (Yulia Shmeleva)
- Corporate Sustainability (Arianna Pallante)
- Corporate Sustainability (Roberta Gilardi)
- Corporate sustainability from the Italian scenario looking worldwide (Daria Brambilla)
Module 11 INTERNATIONAL BUSINESS
Academic Coordinator:
UGR: Blanca Delgado Márquez
- Introduction to the international business: context and opportunities (Blanca Delgado, Maksim Belitski)
- The internationalization plan (Blanca Delgado, Rodrigo Martín)
- Operational and administrative development of the internationalization plan (Eva Carmona)
- Trade and Tax international regulations (Francisco Rico)
- Biohealth and NGOs: Inclusive innovation (Paul Hamilton)
Module 12 FINAL PROJECT
Academic Coordinator:
UNIVPM: Fabio Feruglio
- Researchers’ vs entrepreneurs’ approach to businessThe support role of business incubatorsIntroduction to the business plan (Fabio Feruglio, Elena Piccinato)
- Value proposition, business model and competitive strategy (Giancarlo Lauto, Elena Piccinato)
- Market analysis, Competition, and Marketing Strategy (Giancarlo Lauto, Elena Piccinato)
- Operations, Organization and Human Resource Management (Giancarlo Lauto, Elena Piccinato)
- Financial and corporate law issues (Giancarlo Lauto)
- Preparing the perfect pitch deck (Claudia Baracchini, Fabio Feruglio)