Modules

Module 1 BIOHEALTH BUSINESS MODELS
Academic Coordinator:
UGR: Maria del Mar Fuentes Fuentes

1. Introduction to the business in the Bio-Health Sector (Maria Saiz)
2. Exploring the clients: the Value Proposition Canvas (Ivan Bedia)
3. The Business Model Canvas (Ivan Bedia)
4. Lean Startup: introduction to the business development (Salvador Romero)
5. Communicating the business: the pitch (Pablo Caballero)
6. Learning from others: analysis of existing business models (Vanesa Barrales)

Module 2 ENTREPRENEURSHIP AND INNOVATION
Academic Coordinator:
UGR: Maria del Mar Fuentes Fuentes
UBI: João Leitão

1. Creative Ideas and Competitive DimensionsTechnological Ideas and Business Opportunities (João Leitão)
2. Creative Ideas and Competitive DimensionsMarket, Competition and Competitive Advantage (João Leitão)
3. Business Opportunity Analysis Methodologies (João Leitão)
4. Structuring the Business Model (João Leitão)
5. New Business Financial Planning (João Leitão)
6. Introduction to the business (João Leitão)

Module 3 PRODUCT DESIGN IN BIOHEALTH SECTOR
Academic Coordinator:
UBI: Ana Palmeira
UGR: Juan José Díaz Mochón / Rosario Sánchez

1. Basic concepts of ethics of clinical research and good clinical practice (José Martinez de Oliveira)
2. The process of drug development (Rita Palmeira)
3. Basics of the clinical research methodology (Ana Cristina Ramalhinho)
4. Regulatory framework and guidance for clinical research – drugs and medical devices (Ana Cristina Ramalhinho)
5. Planning and preparation of a trial (Ana Cristina Ramalhinho)
6. Basic concepts in safety (Ana Cristina Ramalhinho)

Module 4 LEGAL AND IP MANAGEMENT
Academic Coordinator:
UBI: Dina Pereira
UGR: Eduardo Gálvez Domínguez

1. Strategy (Sofia Vairinho)
2. Decisions (Dina Pereira)
3. Implementation (Sofia Vairinho)
4. Organization (Dina Pereira)
5. Business Development (Dina Pereira)

Module 5 BUSINESS STRATEGY
Academic Coordinator:
UGR: Luis Miguel Molina
CUBE: Arianna Pallante

1. Strategy Context (Renato Del Grosso)
2. Understand and analyse the business models that drive change (Filippo Surace)
3. Global overview on Bio-health/Pharma/Biotech sector (Yulia Shemeleva)
4. Examine the broader environmental, political, and social landscape in which you operate, including the role of government, investors, and customers (Roberta Gilardi)
5. Business strategy for sustainable development (Daria Brambilla)

Module 6 MARKETING AND SALES
Academic Coordinator:
UBI: Helena Alves
UGR: José Ángel Ibáñez

1. Analyzing the Marketing Environment and Managing Marketing Information (Arminda do Paço)
2. Consumer Markets & Business Markets (Arminda do Paço)
3. Customer-driven Marketing Strategy (Arminda do Paço)
4. Creating a Customer-driven Marketing Mix I (Arminda do Paço)
5. Creating a Customer-driven Marketing Mix II (Helena Alves)
6. Creating a Customer-driven Marketing Mix III (Helena Alves)
7. Creating a Customer-driven Marketing Mix IV (Helena Alves)
8. The marketing plan (Helena Alves)

Module 7 ENTREPRENEURIAL FINANCE AND INVESTMENT
Academic Coordinator:
UGR: Maria José González-López

1. Fundamentals of Corporate and Entrepreneurial Finances (Antonio Manzanera)
2. Financial and managerial accounting principles (José Luis Zafra-Gómez)
3. Managing the finances in a Bio-Health companyFinancial statements (Antonio Sánchez-Torres)
4. Introduction to financial planning (Rafael JCortés)
5. Funding sources in the Bio-Health sectorNew ventures valuation (Ivan Bedia)

Module 8 HUMAN RESOURCES AND TEAM MANAGEMENT
Academic Coordinator:
UNIVPM: Ciarapica Filippo Emanuele

1. Introduction to Human Resources Management (Filippo Ciarapica)
2. The individual behaviour inside the company (Giulio Marcucci)
3. Teams: conflict managements, compensation and incentives (Giulio Marcucci)
4. Organizational aspects of the human resources and negotiation (Leonardo Postacchini)
5. Effective Leadership (Leonardo Postacchini)

Module 9 ETHICS AND REGULATION IN BIOHEALTH
Academic Coordinator:
UGR: Aurora Valenzuela Garach

1. Introduction to Ethics in the Bio-Health Organizations (Aurora Garach, Jose Moleón, Aurora Cavanillas)
2. Business Ethics and RegulationThe Ecopreneurship (MVictoria Pérez)
3. Pharmaceutical Industry Ethics and Regulation (José Cabrera)
4. Ethics and Regulation in Medicine products and services development (Javier Prieto)
5. Ethics and Regulatory Aspects in Food Industry (Belén Ruiz, Maria Esther Montes)
6. Ethics and Regulation in Chemical Industry: Toxicological aspectsThe case of pesticides (Antonio Jerez)

Module 10 CORPORATE SUSTAINABILITY
Academic Coordinator:
CUBE: Arianna Pallante
UGR: Javier Delgado

1. Sustainable Development (Yulia Shmeleva)
2. Corporate Sustainability (Arianna Pallante)
3. Corporate Sustainability (Roberta Gilardi)
4. Corporate sustainability from the Italian scenario looking worldwide (Daria Brambilla)

Module 11 INTERNATIONAL BUSINESS
Academic Coordinator:
UGR: Blanca Delgado Márquez

1. Introduction to the international business: context and opportunities (Blanca Delgado, Maksim Belitski)
2. The internationalization plan (Blanca Delgado, Rodrigo Martín)
3. Operational and administrative development of the internationalization plan (Eva Carmona)
4. Trade and Tax international regulations (Francisco Rico)
5. Biohealth and NGOs: Inclusive innovation (Paul Hamilton)

Module 12 FINAL PROJECT
Academic Coordinator:
UNIVPM: Fabio Feruglio

1. Researchers’ vs entrepreneurs’ approach to businessThe support role of business incubatorsIntroduction to the business plan (Fabio Feruglio, Elena Piccinato)
2. Value proposition, business model and competitive strategy (Giancarlo Lauto, Elena Piccinato)
3. Market analysis, Competition, and Marketing Strategy (Giancarlo Lauto, Elena Piccinato)
4. Operations, Organization and Human Resource Management (Giancarlo Lauto, Elena Piccinato)
5. Financial and corporate law issues (Giancarlo Lauto)
6. Preparing the perfect pitch deck (Claudia Baracchini, Fabio Feruglio)