[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=””][vc_column width=”1/1″][vc_custom_heading text=”Airlines’ Pricing Strategy in Context of a Recently Liberalised Market” font_container=”tag:h2|text_align:center” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal”][vc_separator color=”custom” align=”align_center” border_width=”3″ accent_color=”#c44044″][vc_column_text]
(Conference Proceeding)
[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=””][vc_column width=”5/6″][vc_row_inner][vc_column_inner el_class=”” width=”1/2″][vc_column_text]| Conference: | 20TH ATRS World Conference |
| Year: | 2016 |
| Location: | Rhodes, Greece |
The pricing strategies reflect the airlines’ business strategies and models. It provides valuable information to characterize markets’ dynamics and competitive behavior. This paper presents the results of a study aimed to understand the pricing strategies on a recently liberalized market.
In 2015, the Portuguese Government liberalized market access to selected airports in the Azores Islands. The low costs companies – Ryanair and EasyJet, immediately entered the market. The incumbents companies – SATA and Tap Portugal – also reacted, reducing prices and changing frequencies.
Preliminary results shows that since public service obligations are still in force, prices reduction was not so abrupt as initially expected. Also, yield management of low cost companies seem more dynamic that incumbents.
[/vc_column_text][vc_text_separator title=”Keywords” title_align=”separator_align_left” align=”align_center” color=”grey”][vc_row_inner][vc_column_inner el_class=”” width=”1/6″][vc_btn title=”Liberalized Market” style=”modern” shape=”rounded” color=”grey” size=”xs” align=”center” i_align=”left” i_type=”fontawesome” i_icon_fontawesome=”fa fa-adjust” i_icon_openiconic=”vc-oi vc-oi-dial” i_icon_typicons=”typcn typcn-adjust-brightness” i_icon_entypo=”entypo-icon entypo-icon-note” i_icon_linecons=”vc_li vc_li-heart” button_block=”true” add_icon=”” i_icon_pixelicons=”vc_pixel_icon vc_pixel_icon-alert”][/vc_column_inner][vc_column_inner el_class=”” width=”1/6″][vc_btn title=”Airlines’ Pricing Strategy” style=”modern” shape=”rounded” color=”grey” size=”xs” align=”center” i_align=”left” i_type=”fontawesome” i_icon_fontawesome=”fa fa-adjust” i_icon_openiconic=”vc-oi vc-oi-dial” i_icon_typicons=”typcn typcn-adjust-brightness” i_icon_entypo=”entypo-icon entypo-icon-note” i_icon_linecons=”vc_li vc_li-heart” button_block=”true” add_icon=”” i_icon_pixelicons=”vc_pixel_icon vc_pixel_icon-alert”][/vc_column_inner][vc_column_inner el_class=”” width=”1/6″][vc_btn title=”Low Costs and Incumbents Companies” style=”modern” shape=”rounded” color=”grey” size=”xs” align=”center” i_align=”left” i_type=”fontawesome” i_icon_fontawesome=”fa fa-adjust” i_icon_openiconic=”vc-oi vc-oi-dial” i_icon_typicons=”typcn typcn-adjust-brightness” i_icon_entypo=”entypo-icon entypo-icon-note” i_icon_linecons=”vc_li vc_li-heart” button_block=”true” add_icon=”” i_icon_pixelicons=”vc_pixel_icon vc_pixel_icon-alert”][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/6″][vc_text_separator title=”First Author” title_align=”separator_align_center” align=”align_center” color=”custom” accent_color=”#c44044″][vc_column_text]
Jorge Silva
Vasco Reis
Inês Fonseca
[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=””][vc_column width=”1/1″][vc_custom_heading text=”Airlines’ Pricing Strategy in Context of a Recently Liberalised Market” font_container=”tag:h2|text_align:center” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal”][vc_separator color=”custom” align=”align_center” border_width=”3″ accent_color=”#c44044″][vc_column_text]
(Comunicação em Conferência)
[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=””][vc_column width=”5/6″][vc_row_inner][vc_column_inner el_class=”” width=”1/2″][vc_column_text]| Conferência: | 20TH ATRS World Conference |
| Ano: | 2016 |
| Localização: | Rhodes, Grécia |
The pricing strategies reflect the airlines’ business strategies and models. It provides valuable information to characterize markets’ dynamics and competitive behavior. This paper presents the results of a study aimed to understand the pricing strategies on a recently liberalized market.
In 2015, the Portuguese Government liberalized market access to selected airports in the Azores Islands. The low costs companies – Ryanair and EasyJet, immediately entered the market. The incumbents companies – SATA and Tap Portugal – also reacted, reducing prices and changing frequencies.
Preliminary results shows that since public service obligations are still in force, prices reduction was not so abrupt as initially expected. Also, yield management of low cost companies seem more dynamic that incumbents.
[/vc_column_text][vc_text_separator title=”Palavras-chave” title_align=”separator_align_left” align=”align_center” color=”grey”][vc_row_inner][vc_column_inner el_class=”” width=”1/6″][vc_btn title=”Liberalized Market” style=”modern” shape=”rounded” color=”grey” size=”xs” align=”center” i_align=”left” i_type=”fontawesome” i_icon_fontawesome=”fa fa-adjust” i_icon_openiconic=”vc-oi vc-oi-dial” i_icon_typicons=”typcn typcn-adjust-brightness” i_icon_entypo=”entypo-icon entypo-icon-note” i_icon_linecons=”vc_li vc_li-heart” button_block=”true” add_icon=”” i_icon_pixelicons=”vc_pixel_icon vc_pixel_icon-alert”][/vc_column_inner][vc_column_inner el_class=”” width=”1/6″][vc_btn title=”Airlines’ Pricing Strategy” style=”modern” shape=”rounded” color=”grey” size=”xs” align=”center” i_align=”left” i_type=”fontawesome” i_icon_fontawesome=”fa fa-adjust” i_icon_openiconic=”vc-oi vc-oi-dial” i_icon_typicons=”typcn typcn-adjust-brightness” i_icon_entypo=”entypo-icon entypo-icon-note” i_icon_linecons=”vc_li vc_li-heart” button_block=”true” add_icon=”” i_icon_pixelicons=”vc_pixel_icon vc_pixel_icon-alert”][/vc_column_inner][vc_column_inner el_class=”” width=”1/6″][vc_btn title=”Low Costs and Incumbents Companies” style=”modern” shape=”rounded” color=”grey” size=”xs” align=”center” i_align=”left” i_type=”fontawesome” i_icon_fontawesome=”fa fa-adjust” i_icon_openiconic=”vc-oi vc-oi-dial” i_icon_typicons=”typcn typcn-adjust-brightness” i_icon_entypo=”entypo-icon entypo-icon-note” i_icon_linecons=”vc_li vc_li-heart” button_block=”true” add_icon=”” i_icon_pixelicons=”vc_pixel_icon vc_pixel_icon-alert”][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/6″][vc_text_separator title=”Primeiro Autor” title_align=”separator_align_center” align=”align_center” color=”custom” accent_color=”#c44044″][vc_column_text]Jorge Silva
Vasco Reis
Inês Fonseca
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